C. Wonder Files for Bankruptcy

The company is liquidating the last of its inventory.
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Eliza Brooke
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The company is liquidating the last of its inventory.
C. Wonder founder Chris Burch in the Hamptons. Photo: Matthew Eisman/Getty Images

C. Wonder founder Chris Burch in the Hamptons. Photo: Matthew Eisman/Getty Images

Just a few days into the new year, the cheery retailer C. Wonder announced that it was shuttering all of its store locations, having already closed down the majority in November. This Thursday, the company filed for bankruptcy in New Jersey.

According to a statement from C. Wonder's rep, a "combination of market pressures and mounting operating costs" have led the brand to seek Chapter 11 protection. Meanwhile, the four New York City area stores still in operation will remain open in order to liquidate their inventory. Its e-commerce site has shut down entirely, save for a lime green bulletin notifying visitors that the site is "temporarily closed." 

Largely regarded as an act of revenge retail, C. Wonder was founded in 2011 by Chris Burch, the ex-husband of Tory Burch, and often veered dangerously close in its aesthetic to the latter's ubiquitous brand. Burch — the male one — is now hoping to acquire certain company assets from C. Wonder, including intellectual property, subject to approval of the bankruptcy court.

As Burch noted in a statement, "This a very sad day for C. Wonder and its wonderful employees, vendors and customers." Indeed. May it rest in peace.