C. Wonder to Shut Down All Its Stores

Following a round of store closures in November, the retailer has decided to shut down its brick and mortar presence entirely.
Avatar:
Chantal Fernandez
Author:
Publish date:
Social count:
374
Following a round of store closures in November, the retailer has decided to shut down its brick and mortar presence entirely.
A C. Wonder store. Photo: C.Wonder

A C. Wonder store. Photo: C.Wonder

After announcing in November that it was shutting down 20 of its 32 brick-and-mortar locations, C. Wonder is now closing all of its stores, a spokesperson for the brand confirmed.

A rep for the company issued the following statement Tuesday:

Due to the highly competitive nature of the current retail environment, C. Wonder will be closing its remaining stores. The Company continues to evaluate its best alternative to maintain the C. Wonder experience for its customers. 

According to Buzzfeed, the company informed its employees of the closure Monday morning at an internal town hall meeting at which founder Christopher Burch, Tory Burch’s ex-husband, was not present. All of the brand's social media accounts have been shut down and only a few staff members are remaining on hand to close down the operations. The website, which is having a 50 percent-off sale on all remaining goods, is slated to shut down at the end of next week.

C. Wonder debuted in 2011 as a mid-market lifestyle brand with a positive, preppy attitude. But litigation with Tory Burch over the originality of the brand coupled with low-quality production proved a non-working formula.