H&M Is Opening 400 Stores This Year And Launching a New Beauty Range

Coming off a financially successful 2014, the Swedish retailer has big plans for the coming year.
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Eliza Brooke
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Coming off a financially successful 2014, the Swedish retailer has big plans for the coming year.
Product in H&M's Times Square store. Photo: Anna Webber/Getty Images

Product in H&M's Times Square store. Photo: Anna Webber/Getty Images

If you thought H&M was already ubiquitous, please prepare yourself for another year of rigorous expansion. Having opened 379 new stores in 2014, the Swedish retailer is ramping up the pace, with plans to add another 400 locations to its network by next December. That will put H&M's store count close to 4,000 worldwide. 

H&M execs have reason to feel confident at the moment. On Wednesday morning the retailer announced that its full year sales for fiscal 2014 — which ran from Dec. 1, 2013 to Nov. 30, 2014 — rose 14 percent, with sales in the final three months rising 11 percent. Full-year profit came in at 19.98 billion kronor, roughly $2.4 billion.

So that's pretty awesome, and with good sales in December, it looks like 2015 is off to a good start as well. In addition to all those store openings, the fast fashion retailer is planning to launch a new H&M Beauty range online and in 40 markets next fall to replace the cosmetics it currently sells. 

We're sure they'll be cheap; fingers crossed they'll also be good quality.