Jimmy Choo Is Thriving in Asia, Especially With Dudes

The British shoe brand released its first financial report as a publicly traded company on Friday.
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Eliza Brooke
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The British shoe brand released its first financial report as a publicly traded company on Friday.
Photo: Jimmy Choo

Photo: Jimmy Choo

On a Friday morning last October, Jimmy Choo went public on the London Stock Exchange, becoming the first high-end shoe brand to do so -- a risk, given that it was (and is) a challenging time for the luxury industry as a whole. Now comes the fun part, when the company pulls back the curtain on its finances to give its investors (and you, dear readers) a clearer sense of how it's doing.

While sales are growing at a slower clip than they have in the past, Jimmy Choo reported Friday morning that overall revenue rose 12 percent over the course of 2014 to £299 million. The company did not release numbers on profits.

Most notable is the fact that Asia remains Jimmy Choo's highest growth region, with particularly strong performance in Japan, even though other luxury companies have seen drop-offs in sales there. Capitalizing on this sustained interest, the brand focused its store openings in 2014 on China. 

Jimmy Choo's men's business is showing the fastest growth of all its segments, having gotten a kick from its Asian business. Of course, men's is significantly smaller than the women's line and has more room to grow. But Kit Harington should be proud of his work as the (super hot) face of the brand nonetheless.

On a whole, good work. We're still curious about those profit figures, so we'll be checking back in mid-March when the company releases its full results for the year.