'Lucky' Puts Three Bloggers on Its February Cover

It's a first for the shopping mag.
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Tyler McCall
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It's a first for the shopping mag.
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Since taking the helm of Lucky magazine, Editor in Chief Eva Chen has mashed up aspirational editorials with street style and fashion stars from the web. For the title's February 2015 issue, Chen is taking that mix to the next level by putting three superstar bloggers on the cover in lieu of a model or mainstream celebrity.

Shot in Paris, Chiara Ferragni of The Blonde Salad, Zanita Whittington, and Nicole Warne of Gary Pepper Girl pose together as "Fashion's Digital Superstars." According to Lucky, bloggers can also be tastemakers: "it's no longer uncommon at shows to see editors seated alongside bloggers who just a few years ago saw fashion as a mere hobby rather than a full-fledged career," the mag writes.

While Lucky has previously featured bloggers like Leandra Medine of Man Repeller and Emily Weiss of Into the Gloss in shopping features and editorials, this issue marks the first time personal style bloggers have landed a cover.