Joan Smalls Stars in Prabal Gurung's Spring Campaign

The model makes her return as the face of the New York-based brand.
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Alyssa Vingan Klein
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The model makes her return as the face of the New York-based brand.
Joan Smalls for Prabal Gurung. Photo: Daniel Jackson

Joan Smalls for Prabal Gurung. Photo: Daniel Jackson

While many fashion houses have opted to hire celebrities, big-name models of yore or otherwise buzzy personalities to star in their ad campaigns this season, Prabal Gurung is sticking to his usual formula: a single supermodel posing in the strongest looks from his collection. Following Rosie Huntington-Whiteley's fall 2014 campaign — and after employing the same teaser game on Instagram to keep his fans guessing at who's featured as the images were unveiled piece by piece — Gurung called upon Joan Smalls to be the face of spring 2015, shot by Daniel Jackson and styled by Clare Richardson. 

Smalls, who also fronted Gurung's campaign for spring 2013, wears a handful of sporty looks from the designer's Himalayan-inspired collection, including a low-cut suit, a cut-out dress with a sky-high slit and a racer-front dress — all of which show off Smalls's exceptionally toned physique. Gurung takes pride in the fact that his woman is strong, independent and naturally beautiful season after season, and this campaign just further drives that point home.

Photo: Daniel Jackson

Photo: Daniel Jackson