Ansel Elgort and Ethan Hawke Star in Prada's New Men's Campaign

Why peel a tangerine with your fingers when you could peel it with a knife?
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Eliza Brooke
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Why peel a tangerine with your fingers when you could peel it with a knife?
Photo: Craig McDean/Prada

Photo: Craig McDean/Prada

While Prada got our hearts fluttering with its choice to cast Gemma Ward and Julia Nobis in its women's campaign for spring, it's gone in a slightly less nostalgic direction with its new men's ads, tapping up-and-comers Ansel Elgort, Jack O'Connell ("Unbroken") and Miles Teller for the gig. Oh, and Ethan Hawke. But Ethan Hawke is always good.

Shot by Craig McDean, the photos show the actors handling household objects with various degrees of intensity. There is Ansel, a.k.a. Ansolo, illogically but impressively cutting a tangerine with a knife. Teller uses a pen to make a note of something on his palm. Hawke cuts a postcard in half with such focus. O’Connell drinks some water.

Sure, it's publicity casting. Ansel is so hot right now. Ethan Hawke and his movie "Boyhood" are up for Best Drama and Best Supporting Actor in a Movie, respectively, at the Golden Globes. O'Connell just got nominated for a BAFTA Rising Star award. So did Teller! 

But, frankly, it's a pretty good campaign, and there's no human with a pulse who would deny that Elgort is just so freaking cute. Check out all the images below.