Tom Ford Casts Himself in New Fragrance Campaign

Advertisements are meant to be aspirational, are they not?
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Eliza Brooke
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Advertisements are meant to be aspirational, are they not?
Tom Ford. Photo: Ines and Vinoodh

Tom Ford. Photo: Ines and Vinoodh

The first images of Tom Ford's new men's fragrance, "Noir Extreme," are out, starring a very handsome man reclining in the wake of what we assume to be a black tie affair. His name is Tom Ford.

Although Tom Ford has appeared in his own advertisements before, inhaling Lara Stone's face smell and peeking out from behind the crook of Snejana Onopka's elbow, it's still a joy to see Tom Ford exercise his own best marketing tool: himself.

"Noir Extreme" is a men's fragrance, and would any man deny that Tom Ford is #goals incarnate? At age 53, Tom Ford has already lived what most people would define as a completely kickass life. Having spent the better part of his career making magic at Gucci and his eponymous fashion house, the designer said last year that fatherhood has softened his ambition and made him realize he doesn't need Botox. Although he is still kicking ass at his job, that is a beautiful thing. And he is a beautiful man. Look at those delicate, un-Botoxed eye crinkles.

The fragrance comes out in May 2015. We'll leave you alone now to stare at this photo of Tom Ford and contemplate your own American Dream.