Neil Young Stars in the New Supreme Campaign

He's the latest 60-something cultural icon to become the face of a brand this season.
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Alyssa Vingan Klein
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He's the latest 60-something cultural icon to become the face of a brand this season.

It appears that the key to having your ad campaign go viral this season is casting one of the cultural greats — the praise that Joni Mitchell's shoot for Saint Laurent and Joan Didion's for Céline received online (and beyond) was almost unprecedented. 

Now, New York-based skate brand Supreme has chosen one of the music world's most legendary singer-songwriters for its latest campaign: 69-year-old Neil Young, the heavily-sideburned, high-voiced folk-rock star whose work has been inspiring popular culture for generations.

Supreme's past campaigns, which are often plastered around the streets of New York and Los Angeles, have featured similarly cool personalities with devoted cult followings, including Kate Moss, Lady Gaga, Lou Reed, Dipset and even Kermit the Frog. Young's ads, shot by Terry Richardson, show the Rock and Roll Hall of Fame-er wearing a Supreme tee with some signature flair — specifically a flannel shirt and some Western-inspired accessories. Pretty damn cool, if you ask us.

Music lovers, let the geeking out commence.