Clothing Brand, Pink Chicken Is Hiring A Marketing Manager In NYC

The ideal candidate will have experience and a deep understanding of both traditional and digital marketing, as well as a background in public relations.
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The ideal candidate will have experience and a deep understanding of both traditional and digital marketing, as well as a background in public relations.
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Pink Chicken is seeking a talented and passionate Marketing Manager to join a fun, energetic team as we continue to grow our boho-chic brand online and in stores. The primary objectives of the Marketing Manager are to build awareness of the brand and to spearhead ongoing strategies and initiatives that will drive online and offline sales growth. The ideal candidate will have experience and a deep understanding of both traditional and digital marketing, as well as a background in public relations.

What You'll Do

  • Work with executive team and outside agencies to formulate and constantly evolve actionable marketing strategies for the brand
  • Build and maintain relationships with key VIP customers, including celebrities, stylists, publicists, executives, bloggers, and editors, to increase brand exposure and sales
  • Understand Pink Chicken voice, create effective and on-brand messaging
  • Lead PR initiatives, including celebrity/blogger/influencer/media outreach, seeding, magazine pitch & placement, gift guide, etc
  • Plan, coordinate, and oversee events calendar and experiential marketing across numerous regions, wholesale & retail
  • Create Brand Ambassador program
  • Manage social media accounts and campaigns, including email blasts and promos
  • Recruit and work with outside parties, including agencies, freelancers, etc, as necessary
  • Outline and oversee implementation of SEO/SEM

Who You Are

  • Outgoing, personable, strong relationship management and interpersonal skills
  • Exceptional listening, communication, and influencing skills
  • Strategic thinker and manager
  • Eager to handle multiple projects simultaneously in a fast-paced environment
  • Resourcefulness (ability to stretch money and people)
  • Organizational leadership (collaborative management style)
  • A “can-do” attitude
  • Comfortable running executive meetings or performing administrative tasks
  • Ability to work well across all levels of an organization, from interns to executives
  • Understands the importance of both qualitative and quantitative analysis

What You've Done

  • 3+ years experience at a marketing agency or in a similar role in-house at a retail/fashion company, or as a marketing consultant, and 2+ years PR experience
  • Conceptualized, created, and executed marketing initiatives through completion
  • Track record in growing a brand's reach and PR exposure
  • In-depth understanding of social media trends and how to utilize different social media channels
  • Demonstrated expertise in customer acquisition and digital marketing, including email campaigns, SEO, SEM, retargeting, etc
  • Retail/fashion experience highly preferred, but not required
  • P&L experience a plus
  • Graphic design experience a plus
  • BA in marketing or related field
    To apply, please send your resume to Paige at  paige@pinkchicken.com.
Photo courtesy of Pink Chicken

Photo courtesy of Pink Chicken