Purple Is Hiring A Fashion PR Associate In NYC

International PR agency, Purple is looking for a bright and enthusiastic candidate to join its fashion team. The successful candidate must have a solid background with a minimum of 1 to 2 years PR experience in the fashion industry and keen understanding of Fashion GPS.
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International PR agency, Purple is looking for a bright and enthusiastic candidate to join its fashion team. The successful candidate must have a solid background with a minimum of 1 to 2 years PR experience in the fashion industry and keen understanding of Fashion GPS.
Photo courtesy of Purple

Photo courtesy of Purple

International PR agency, Purple is looking for a bright and enthusiastic candidate to join its fashion team. The ideal candidate will be expected to have an existing base of fashion press contacts and be able to secure and support the fashion team’s efforts to secure maximum editorial coverage across all relevant media channels. The successful candidate must have a solid background with a minimum of 1 to 2 years PR experience in the fashion industry and keen understanding of Fashion GPS.

Key Responsibilities:

  • Coordinating sample loans and look book send outs.
  • Going through weekend supplements, glossy magazines and daily national newspapers for any fashion press coverage and fashion sections/opportunities.
  • Scanning and formatting coverage.
  • Reporting send outs, coverage achieved and forthcoming coverage and collating coverage and data for monthly reports.
  • Managing sample trafficking.
  • Ad-hoc project work and carrying out specific or general research.
  • Attending client meetings and special events
  • Managing interns
  • General support of the press office

Skills and qualities required:

  • Knowledge of key press and influencer contacts
  • Experience using Fashion GPS, sample loaning and gifting, messenger services, tracking press coverage
  • General knowledge of all media including strong understanding of digital landscape and social media platforms
  • Creative thinker
  • Hard-working and proactive candidate who is enthusiastic, works well within a team and has a passion for media. An understanding of the luxury fashion industry is vital.

    Please send a resume and cover letter to jobsNY@purplepr.com.

Purple represents a variety of luxury brands across different areas of expertise including Beauty, Fashion, Lifestyle, Hospitality, and Music. Purple is independent in philosophy, attitude and operation –offering a boutique in-house approach, the strategic requirements of each client are individually tailored from the outset. Purple’s services cover press relations, editorial procurement, product placement, VIP placement and high profile event management.

For more information please visit www.purplepr.com