'Women's Wear Daily' Will Be Daily No More

In print, at least. The 105-year-old trade paper is reducing its print frequency from daily to weekly, while shifting its focus to the web.
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Alyssa Vingan Klein
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In print, at least. The 105-year-old trade paper is reducing its print frequency from daily to weekly, while shifting its focus to the web.
'WWD' on the iPad. Photo: Andrew Lampard/Fashionista

'WWD' on the iPad. Photo: Andrew Lampard/Fashionista

It's no secret that the Internet has transformed the fashion publishing business. Several magazines have folded, and glossies like W, Lucky and Harper's Bazaar have scaled back from 12 to 10 print issues per year while shifting resources to the web. The latest fashion pub to face the changing times is also one of the most iconic: On Thursday, Women's Wear Daily announced that it will be reducing its print frequency from daily to weekly beginning April 29.

The paper, which was founded 105 years ago, will still feature the same types of stories that have made it a trusted fashion industry institution — retail news, original profiles and photography, party coverage, op-eds — but, like many publications before it (most recently, Vogue), WWD will now put more energy and resources into its online edition, promising around-the-clock news updates and more frequent features. To accommodate this growth, it will open offices in China and Brazil, and continue to expand its network of correspondents around the world.

Whispers of this sort of change have been circulating since WWD was acquired by Penske Media from Condé Nast back in August (a sale which came right on the heels of the news that Lucky would merge with e-commerce startup Beachmint). WWD's makeover appears to be modeled after Variety's, which saw its print frequency reduced and its web presence bolstered after it was acquired by Penske in 2012.

We've said it before and we'll say it again: the times, they are a-changin'.