Just as we were finally getting optimistic about the arrival of spring — it’s officially April and temperatures are expected to hit a whopping 57 degrees this week! — Madewell went ahead and dropped its fall 2015 lookbook, re-igniting our desire for all things plaid, shearling and just plain cozy.
For next season, Madewell’s head of design Somsack Sikhounmuong explained that his team started with elements that are traditionally associated with fall — plaid, shearling, “changing leaf” colors and military-inspired pieces — and switched up their context a little bit. For example, multiple plaids are styled together for an eye-catching outfit that might initially seem a little crazy, and Madewell’s now-famous denim is used in completely new ways, like to create a parka or a boiler suit. Overalls are back, but with a retro, flared leg; a classic French mariner tee is cut as an easy dress; a polished, menswear-inspired coat is paired with a casual, destroyed jean and head-to-toe sweater dressing (with a matching top, pant, coat and scarf) is highly encouraged. “It’s sort of insane, but in a good way,” Sikhounmuong said “But you can definitely pull the pieces apart and wear them on their own just as easily.”
Shoppers will likely notice that there’s a ‘70s slant through much of the collection, a trend that Sikhounmuong insists “is not leaving anytime soon.” For instance, longer hemlines are paired with high-shaft boots and slouchy trousers are a favored silhouette. “I was watching "Kramer vs. Kramer" — I know everyone talks about that movie, but Meryl Streep just looks so amazing, and those proportions are back.”
Lest you think that the designer is just riding the ‘70s wave because it’s so pervasive in fashion right now, his love for the decade actually runs much deeper than that. “It’s a constant revisiting. Being a child of the ‘70s and looking back at pictures of my parents in amazing jeans — my dad in cutoff denim shorts and my mom in bellbottoms — that just conjures up really great memories.”
Click through to see Madewell's full fall 2015 collection.