During the menswear shows in London this June, Henry Holland — the British designer who got his start selling cheeky T-shirts on MySpace and now dresses the likes of Lily Allen and Katy Perry in his playful clothes — will show his first menswear collection under the House of Holland label.
Borrowing a page from Moschino's playbook, pieces from the collection will be available for purchase simultaneously at Selfridge's in London, Opening Ceremony in New York, and the Galeries Lafayette in Paris and Bejing. "To launch the menswear collection on schedule and in-store simultaneously with menswear I feel like we have found a great solution to the ‘see now, want now, buy now’ culture we are increasingly working within," Holland said in a statement.
The presentation will take the form of a gallery exhibition, showcasing the clothes alongside the work of photographer and photojournalist Martin Parr. The collection itself will offer reinterpretations of "tribal uniforms from various youth subcultures" — Teddy Boys, "casuals" and ravers among them — rendered in technical fabrics with a sportswear edge.
The launch comes as interest in men's runway fashion reaches new heights. Last month, The New York Times launched a dedicated section for men's style, and the CFDA will host its first menswear week in New York this July to support its growing roster of homegrown talent.