News Brief: Pamela Anderson Does Hitchcock for PETA, Leonardo DiCaprio and Paris Hilton Bid for Chanel

And the fourth installment of Pharrell's ongoing collaboration with Timberland drops this Friday.
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And the fourth installment of Pharrell's ongoing collaboration with Timberland drops this Friday.
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These are the stories making headlines in fashion this morning.

Pamela Anderson goes "Psycho" for PETA
PETA is encouraging Californians to consider going vegan in the name of water conservation, citing the statistic that producing a pound of beef equates to about six months' worth of showers. To spur people on, PETA Honorary Director Pamela Anderson has stripped down for a Hitchcock-inspired ad campaign, which she'll be revealing on "The Ellen DeGeneres Show" on Thursday. {Fashionista inbox}

Pharrell to release fourth collaboration with Timberland
On top of singer, songwriter, rapper and producer, Pharrell can add seasoned shoe designer to his resume. His fourth collaboration with Timberland is set for release this Friday. Inspired by images from National Geographic's archive, the boots come in grass and honeycomb prints and are made in part from recycled materials. {Vogue}

Eddie Borgo partners with Target
NYC-based jewelry designer Eddie Borgo will be partnering with Target for its next designer collaboration. After being a CFDA/Vogue Fashion Fund runner-up and a recipient of the CFDA Swarovski Award, he has gained a steady following among editors and fashion insiders. The collection is slated to hit select stores and Target.com on July 12. Price will range from $7.99 to $49.99. {Fashionista}

Leonardo DiCaprio, Paris Hilton fight for a Chanel bag
Leonardo DiCaprio and Paris Hilton went on a bidding war for a limited-edition Chanel 2.55 bag at a Cannes Film Festival charity auction. DiCaprio coughed up €10,000 for the bag, which is reportedly a gift for his mother. {The Telegraph}

Tommy Hilfiger to Show Men's in New York and London
Tommy Hilfiger will be presenting his spring 2016 men’s collection at London Collections: Men in June and the first New York Fashion Week: Men’s in July. In the past, the brand has held dinners during the London season, but this will be its first show there. In New York, Hilfiger will present alongside other menswear labels, including Calvin Klein, Michael Kors, Rag & Bone and Public School. {Fashionista}

Walmart Gives Amazon a run for its money
Walmart is looking to beef up its e-commerce by using its existing network of stores as distribution centers. The retailer has already taken on Amazon Prime with its own unlimited shipping service. Walmart says it hopes to boost its online sales and increase revenue after sluggish results from the last quarter. {Reuters}