Tommy Hilfiger Will Show Men's Collection in Both London and New York

The brand will hold presentations during both cities' designated men's fashion weeks.
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Eliza Brooke
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The brand will hold presentations during both cities' designated men's fashion weeks.
"BOYYYYS!" Photo: Imaxtree

"BOYYYYS!" Photo: Imaxtree

Gird your loins, men's editors. Tommy's coming for you. 

Already a mainstay at New York Fashion Week, Tommy Hilfiger is making moves to establish its relevance in the fast-growing high fashion men's world. The brand announced Tuesday that it will be presenting its spring 2016 menswear collection both at the inaugural New York Fashion Week: Men's, which will take place this July, and at London Collections: Men in June. While it's held dinners during London: Collections Men in the past, this will be its first time actually showing a collection. Why not go for maximum visibility?

According to the website for New York Fashion Week: Men's, designer confirmations are still rolling in. With Hilfiger, there are now 15 names on the roster, a mix of big-name brands and up-and comers including Calvin Klein, Michael Kors, Rag & Bone, Public School and Orley.  

Homepage photo: Frederick M. Brown/Getty Images