Adam Lippes for Target Is Coming This Fall

Surprise!
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Dhani Mau
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Surprise!
Photo: Target

Photo: Target

Eddie Borgo is not the only editor-beloved, indie designer collaborating with Target this year. Buried in a press release the mass retailer sent out Wednesday morning was the news that it has tapped Adam Lippes to create a 50-piece collection, all inspired by, uh, buffalo plaid.

The collaboration will kick off a whole plaid initiative Target has cooked up for fall. According to the release, Target shoppers are in store for an "epic. plaid. takeover." The pattern will cover everything from Coke bottles to Chapstick tubes to paper towels. Lippes's collection will include apparel and accessories, but he'll also be designing pet goods and home furnishings — categories that are entirely new for him. Prices will range from $19.99 to $129.99 for apparel, and $39.99 to $49.99 for shoes and accessories.

It's a pretty big deal for the American designer, who bought back and relaunched his namesake label in 2013. Though not well-known outside of fashion circles, he's become known for appealingly understated luxury — wearable, neutral, feminine pieces that range from about $400 to $5,000. The collaboration hits stores and Target.com Sept. 27.