*Scroll down for updates to the campaign.
There's been no shortage of iconic celebrity women in fashion campaigns over the last year, from Joan Didion's Céline ads to Joni Mitchell posing for Saint Laurent. While we were left wondering if the casting of women in their 60s and 70s would be a flash in the pan trend, we can now assure you it is not. On Wednesday morning, Katie Grand — the editor of Love magazine who creative directs the campaigns for Marc Jacobs each season — unveiled the newest ads for the New York-based brand, which star none other than Cher.
The 69-year-old actress and singer — who accompanied Jacobs to this year's Met Gala — wears a floor-length black gown from Jacobs's dark, moody fall 2015 collection, which was initially inspired by Diana Vreeland's apartment in her later years. Cher has been a fashion industry staple since the '60s, so it's not surprising that she looks fierce in the portraits shot by David Sims. We're not sure whether Cher stars in the campaign solo (we've reached out to Marc Jacobs for more information) or if this is just the first in a series of images with different models, but one thing is certain: other designers are really going to have to pull out the big guns to top this casting come fall. We're looking at you, Riccardo Tisci.
UPDATE: Marc Jacobs's fall campaign is beginning to take shape, and the designer has enlisted a number of his inspiring famous friends to pose in the campaign, cast by Anita Bitton and shot by Sims. Jacobs just took to Instagram to reveal the second star this season, 14-year-old Willow Smith, whose ad appears below. On his Instagram page, the designer wrote: "Beauty, style and talent know no age. It is those individuals whose creativity, unique vision, and voice inspire all of us here to create and express ourselves through our medium: fashion." Jacobs added that there will be more images from the fall campaign rolled out in the coming weeks.
UPDATE 2: Jacobs has cast even more music industry royalty in his fall campaign. Anthony Kiedis, the lead singer of the Red Hot Chili Peppers, poses with his son Everly Bear in the newest image that the designer revealed on his Instagram page.
UPDATE 3: The latest addition to the campaign is actress Debi Mazar — best know for roles in "Entourage" and "Goodfellas" — who, according to her Instagram, has been friends with the designer for three decades and even did the makeup for his first fashion show.
UPDATE 4: This campaign just keeps getting bigger and bigger. Actress and Jacobs' longtime friend Winona Ryder makes two appearances. She took part in a campaign for him in 2003.
Looking straight off the runway, models Varya Shutova, Issa Lish, Hanne Gaby Odiele, Riley Montana, Aamito Stacie Lagum, Sally Jonsson and Grace Simmons pose in matching top knots.
Models Julia Nobis, Molly Bair and Cierra Skye follow suit in a less crowded image.
It seemed like Willow Smith would be the youngest model in the campaign, but 9 year old Betty Lowe has her beat by several years. The daughter of former rock singer Pearl Lowe is following in the footsteps of sister Daisy Lowe, who appeared in a Marc by Marc Jacobs campaign in 2009.
Following the precedent sent by Anthony Kiedis's shot with his son, the brand featured another musical father and son duo — producer Steve Mackey and son Marley Mackey. Both are musicians and the elder Mackey has produced music for Jacobs' fashion shows, according to the designer's Instagram.
UPDATE 5: Jacobs has revealed this image of longtime friend and collaborator Sofia Coppola along with the following heartfelt note about their relationship and, generally, what this campaign means to him.
This next photo I am "leaking" is (along with Chers portrait) one of my very favorites from this "album" photographed by David Sims of our Fall/Winter collections. I met Sofia Coppola just after I showed my now "credited" (by some!) GRUNGE collection for Perry Ellis in 1992. Sofia was one of the few who recognized something special and related to what I was doing at that time. She wanted to meet me, and when we did, it was love at first sight for me! Not only was I attracted to how she looked, her sense of style, I was drawn to her manner. Her behavior, her life, her ambitions and creativity... She represented everything I am drawn to- Talent, style, creativity, a unique "vision and voice". She had then and has now an interest in fashion not as an art but rather part of the "art of living". Like good books, good music, beautiful interiors, art. She makes films that are creative and unique in their tone. While they do have a style they are not the "block buster Hollywood" type movies that adhere to a formula or an accepted commercial cast. We became great friends immediately. Over the years she has appeared in the ads we did. The first campaign was for Fall/Winter 2000. The next our first fragrance in 2001 photographed by Juergen Teller. She later would be the subject of a portrait painted by the artist Elizabeth Peyton. Sofia and I went on to collaborating for handbag collections both at our company and for Louis Vuitton (while I was there) and later sat for my final Vuitton campaign photographed by Steven Meisel. She has also directed our recent television commercial for our fragrance DAISY (equally inspired by my love for her film THE VIRGIN SUICIDES). I write all of this to say, that from that point of my life and to this day, I am so deeply inspired by that time in my life. Meeting Sofia, having met and worked with Steven, the many years I collaborated with Juergen Teller, the work of David Sims and the late Corinne Day. As I write this and look at all the portraits of David's beautiful campaign, it touches me so deeply to see the profound effect this cast has on my life and work. Special thanks to Katie, David, Guido, Diane, Stefan and my team.
UPDATE 5: Nope, not over yet. Actress and model Emily Ratajkowski nabs her most high-profile fashion campaign to date.
Front page image: Dimitrios Kambouris/Getty Images for Marc Jacobs