Edun Creative Director Danielle Sherman hosted a casual breakfast at the brand's airy Soho loft Thursday morning to introduce her resort collection, mingling with guests and encouraging them to try on pieces as she walked them through.
The designer's offerings for the LVMH-owned label, founded by Ali Hewson and her husband Bono a decade ago, always exude a laid-back, unfussy vibe — much like the California-raised Sherman herself. This season, she was influenced by a few of her personal obsessions, including the work of Coco Chanel (which came through in boxy jackets, vests and drop-waisted skirts) and a particular group of of dandies in the Congo called Sapeurs, whose sartorial signatures include brightly colored suits, mixed prints, silk ties and dapper shoes. There were also hints of the well-tailored teddy boys of the '50s and punk details inspired by Sid Vicious, particularly the metal D-ring details, studded jackets and an ink-splattered leopard print. Sherman says she appreciates the personal touches their clothes often have.
Speaking of personalization, one dress in the collection is of special sentimental value for Sherman: a nearly exact replica of the dress she designed with the Edun atelier for her wedding to Todd Selby this past March. The resort version comes in black and has a less dramatic train for easier wear. As someone who's admittedly very private (Sherman is just now beginning to explore the world of sharing day-to-day happenings over social media), she says that it took some convincing for her to agree to reproduce it.
It probably didn't hurt that the person doing the persuading was Vogue's Sally Singer, a longtime friend of the couple who won the bride over with the argument that every female guest wanted her gown — meaning she should probably sell it. Sherman wore two dresses at her wedding, and she says that the second one will be included in a future Edun collection.
"Fitting something on yourself is interesting for sure," Sherman admits. "What I've learned from the creative process is that if you make something that you like, other people will, too. If you like it, that means something is there."
Also in Edun's near future is a first line of handbags, coming next season. Plans are also in motion for a retail store, either in New York or in "a quiet pocket" of LA, Sherman says.