The woman associated with a much more successful era of Mulberry, known for her ability to create "It" bags that somehow stood the test of time, is back with her own line.
In the two years since she left the ailing British label (reportedly after clashing with management), Emma Hill has gotten the ball rolling on Hill & Friends, which she co-founded with Georgia Fendley, a creative consultant and Mulberry's former brand director, according to WWD.
The accessories label will launch for spring 2016 with a presentation at London Fashion Week in September. As is seemingly de rigueur these days, part of the collection will be available for purchase the day after it's shown, via Net-a-Porter and the brand's own e-commerce site.
Mulberry has definitely been missing something since Hill left — and we're not just talking about profits. She brought a fun, quirky energy and a relevance to the brand, whose best-selling "It" bags (like the Alexa the Del Rey) were carried by every British socialite on the scene.
Given her connections and proven ability to make bags people want to buy, Hill & Friends already seems poised for success.