Loewe Releases Spring 2016 Men's Campaign Before Show

The ads hint at the futuristic, Japanese-inspired collection to come.
Avatar:
Chantal Fernandez
Author:
Publish date:
Social count:
247
The ads hint at the futuristic, Japanese-inspired collection to come.
From Loewe's spring/summer 2016 campaign. Photo: Loewe

From Loewe's spring/summer 2016 campaign. Photo: Loewe

Loewe's spring men's runway show is four days away, but designer Jonathan Anderson is already teasing the ads for it.

Approximately six months ahead of the regular spring campaign schedule, Loewe released several images from its spring 2016 lineup, made up of new and archival photographs shot by Steven Meisel. Like the spring 2015 and fall 2015 campaigns before it, each image has a distinct aesthetic: One, futuristic and surreal, shows a model in what looks like a black PVC flight suit, with visor-like glasses, a metallic bowl cut and bowling-style shoes against an abstract backdrop. (The collection itself borrows from Japanese street style, per WWD and Instagram.)

From Loewe's spring/summer 2016 campaign. Photo: Loewe

From Loewe's spring/summer 2016 campaign. Photo: Loewe

A second campaign image features a black-and-white self-portrait taken by a younger Meisel, who wears worn-in jeans and a dark t-shirt. Loewe's last campaign, for fall 2015, also featured a black-and-white self-portrait taken by Meisel in his younger days — in that one, he kisses another young man. 

The third ad in the series features a simple arrangement of optical glasses against a white background — a photo that wouldn't be out of place at an optometrist's office.

From Loewe's spring/summer 2016 campaign. Photo: Loewe

From Loewe's spring/summer 2016 campaign. Photo: Loewe

In addition to Instagram, the ads will appear on kiosks in Paris leading into Friday's show, a spokesperson for Loewe says, adding that there are no plans to show them elsewhere ahead of the spring 2016 campaign season.