Coach's Fall Campaign Star: Lady Gaga's French Bulldog

And there's more to come, too.
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Maura Brannigan
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And there's more to come, too.
Miss Asia Kinney's fall ad campaign for Coach. Photo: Steven Meisel/Coach

Miss Asia Kinney's fall ad campaign for Coach. Photo: Steven Meisel/Coach

While a number of fashion houses prefer to stick with recognizable industry faces (Natalia Vodianova for Stella McCartney is one recent example) for their campaign ads, Coach is doing things a bit differently. The New York label revealed in a press release Tuesday afternoon that Lady Gaga's dog, Miss Asia Kinney, is one of several furry faces set to star in its "Coach Pups" fall 2015 campaign.

Lensed by Steven Meisel, the ad shows off one very proper pooch, draped in a French bulldog-sized pearl choker and a human-sized Edie bag — the latter of which can be seen in Coach's fall collection. Commented Miss Asia's famously eccentric owner in the release: "I really love getting to watch my best friend be a star."

There's more to come, too, as Miss Asia's prim portrait is just the first in a series that "celebrates the dogs in our lives and captures the pups' unique personalities." While we wait for the remainder of the campaign to roll out, might we suggest following @missasiakinney on Instagram? 

"Coach Pups" will appear in print and online starting this July.