Sarah Jessica Parker Goes Full Carrie Bradshaw in Jordache Campaign

The retro denim would not look out of place in an early "Sex and the City" episode.
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Alyssa Vingan Klein
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The retro denim would not look out of place in an early "Sex and the City" episode.
Photo: Jordache

Photo: Jordache

Chances are you haven't thought of Jordache —  the American brand that hit peak popularity in the '70s and '80s — since the early days of "Sex and the City" (if not before then). So, it seems fitting the brand called upon Carrie Bradshaw herself, actress Sarah Jessica Parker, to be the new face of the label.

Parker, who's currently busy working on her eponymous shoe line, stars in the just-released ad campaign for the Jordache Look collection, which reimagines iconic shapes from the brand's history for a modern audience — all available for purchase on the company's e-commerce site. Shot by Michael Thompson, 50-year-old Parker looks glamorous in that '90s bombshell kind of way, paying homage to the celebrity models who fronted the label before her (Elizabeth Hurley and Heidi Klum) as well as iconic denim campaigns of the past, like Brooke Shields for Calvin Klein.