Nice grab, Net-a-Porter. The luxury fashion site announced Tuesday morning that it has won the distinction of being the first online retailer to carry Tom Ford's ready-to-wear collections, which up until now have only lived in the brick-and-mortar world. According to a release from Net-a-Porter, Ford's women's collection will go live on its main site in July, with men's following on Mr Porter in September.
Tom Ford, which currently only carries accessories, makeup and eyewear on its own e-commerce site, is not the only brand to place a good deal of (digital) trust in Net-a-Porter. Back in April, Chanel hooked up with the site to host a sort of online pop-up for its jewelry collection, a significant partnership since up until that point, the French fashion house had only sold beauty products online. (Although it has recently begun working on developing its own e-commerce site.)
Adding Ford to its brand roster is a significant step in Net-a-Porter establishing itself as the definitive online destination for luxury, a goal made very clear when its parent company, Richemont, agreed to merge it with Yoox Group, which powers a significant number of major fashion houses' websites, in late March.