The Chanel Fall 2015 Campaign Is All About the Clothes

No conceptual sets or colorful backdrops here.
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Alyssa Vingan Klein
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No conceptual sets or colorful backdrops here.
Photo: Chanel

Photo: Chanel

Usually, Chanel shows are as much about the experience as they are about the fashion. Take its most recent productions for instance: The fall 2015 couture show was staged in a makeshift casino, with the likes of Lily-Rose Depp and Kristen Stewart at the game tables, while the fall 2015 ready-to-wear collection was presented in a brasserie complete with a waitstaff and banquette seating. Normally, the French label's campaigns follow suit, with supermodels (or, at the very least, one of Karl Lagerfeld's celebrity or "It" girl muses) in colorful clothing, conceptual sets or — at a minimum — roaming Paris. But for the fall 2015 campaign, Lagerfeld cut out the noise.

The first images have been revealed, and they star Anna Ewers and Lindsey Wixson wrapped up in classic tweeds, posing like the models of bygone eras. Lagerfeld shot the images in black and white with very little to distract you from the clothing — which, in terms of advertising, is a good thing. While it's certainly not the most creative or exciting campaign that Lagerfeld has ever done, it has a certain sophistication in its simplicity. The focus is placed on the texture and layering of the clothes, which makes us want to wrap ourselves up in the stuff once the temperatures drop. Oh, and to run out and buy a brooch.

We will update with the full Chanel fall campaign as soon as it's released.

Photo: Chanel

Photo: Chanel