Is 'Self' in Trouble?

New cost-cutting rumors at Condé Nast suggest that it could be.
Avatar:
Chantal Fernandez
Author:
Publish date:
Social count:
851
New cost-cutting rumors at Condé Nast suggest that it could be.
The August issue of 'Self.' 

The August issue of 'Self.' 

Both WWD and The New York Post reported on Friday that Condé Nast may soon fold some of its titles — or convert them to all digital publications — and that Self and Details are in the most danger. The trade points to rumors that the two titles might merge with Allure and GQ, respectively, or be shut down altogether. The Post writes that the Condé Nast board members are convening to close at least one title and make two others digital-only. 

Efforts to revamp Self, led by Anna Wintour, began in 2014 with the appointment of a new editor in chief, Joyce Chang, a print redesign in September and a digital relaunch in March of 2015. According to a representative for the title, overall circulation for the magazine remains flat despite decreasing newsstand sales throughout this year (104,186 in January versus 58,788 in May), which the magazine attributes to an increase in subscriptions. September ad pages are up 108% versus last year, though there was no growth in July or August.

The numbers look better for Self.com. The representative said digital revenue increased in the second and third quarters of 2015. According to comScore, the site clocked 3.8 million unique visitors in June versus 2.8 million the previous year.