INDELUST.COM IS HIRING A FREELANCE PR COORDINATOR IN NYC

We are looking for an individual to develop and grow the INDELUST.COM brand and lead the US PR strategy. The freelancer will need to have a fantastic relationship with key journalists, bloggers and media within the US.
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We are looking for an individual to develop and grow the INDELUST.COM brand and lead the US PR strategy. The freelancer will need to have a fantastic relationship with key journalists, bloggers and media within the US.
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INDELUST.COM is a curated online fashion and lifestyle store. The website showcases ethically sourced design objects, fashion and homeware from the Indian Subcontinent for the international market – with a focus on the US.

ROLE:

We are looking for an individual to develop and grow the INDELUST.COM brand and lead the US PR strategy. The freelancer will need to have a fantastic relationship with key journalists, bloggers and media within the US.

DUTIES:

  • Pitch and secure stories that promote Indelust.com as the premier online destination for fashion-driven artisan goods from the Indian Subcontinent for the modern man and woman.
  • Build on existing media relationships while creating new contacts (long-lead and short-lead, mainstream media, trade and blogs), working to secure positive coverage in the media.
  • Draft, edit and disseminate press releases and other relevant PR materials on a seasonal basis Highlight Indelust.com’s unique brand offerings to strategically differentiate the site from other online businesses in the marketplace.
  • Drive fashion, lifestyle and business/trade media placements in U.S. national and regional print media and online/digital outlets.
  • Secure press attendees and garner press coverage for up-coming trunk shows, partnerships and other events focused on Indelust
  • Follow up with press attendees and any other relevant short-lead outlets regarding event coverage
  • Ensure press further establishes Founder as the face of the business as well as an entrepreneur, style authority and tastemaker.
  • Further develop and cultivate relationships for the Founder with top fashion and lifestyle editors, writers and bloggers.
  • Report any relevant industry feedback from editors and media influencers.
  • Suggest ideas/initiatives to drive customer growth and brand awareness in US markets.
  • Organize gifting to key fashion editors, bloggers and influencers
  • Push product placement in print media and online/digital outlets including blogs

    Please send your Covering Letter and Resume to Sana Rezwan at careers@indelust.com.
Image provided by Indelust

Image provided by Indelust