Must Read: Natalie Massenet Is Staying Put, Kate Moss Fronts Decorté

And Amazon is deepening its ties with the fashion world.
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And Amazon is deepening its ties with the fashion world.
Kate Moss for Decorté. Photo: Decorté

Kate Moss for Decorté. Photo: Decorté

Kate Moss is the face of Decorté
The beauty brand Decorté, owned by the Tokyo-based Kosé Corporation, is looking to expand internationally with its biggest advertising effort in 45 years — and has hired the world's biggest supermodel for the occasion. Moss's campaign, shot by Mario Testino, will launch in the September issues of magazines across the world. {WWD}

Amazon Fashion aims to expand
When shoppers are on the hunt for a new item of clothing, Amazon is not a first-stop destination. The company, which is the leading sponsor of the first annual NYFW: Men’s, is looking to change that with aesthetically pleasing editorial and a better front-end experience for consumers. {Business of Fashion}

Net-a-Porter founder is staying put
Net-a-Porter founder and Executive Chairman Natalie Massenet says she's staying put through the company's merger with Yoox. "We’ve only just begun," she said in an interview with Bloomberg TV, dispelling rumors of a near-term departure. Discussing the company's growth plans, she said that the U.S., the UK and Hong Kong remain key markets, and that mainland China will soon be among its top 10 markets. {Bloomberg}

Mara Hoffman launches first activewear line
New York-based designer Mara Hoffman, best known for her line of colorful, printastic swimwear, has launched her first activewear collection, available (for now) only on her e-commerce site. The collection includes everything from printed sports bras to spandex leggings to understated sweats, priced between $118 and $268. {Fashionista inbox}

Donna Karan: a timeline of her career
On Tuesday, Donna Karan announced her departure from the American label she founded in 1985. From "Seven Easy Pieces" to new frontiers in China, Karan influenced the world of American fashion like few other designers. This interactive timeline takes a look back at her decades-long career. {The New York Times}

Homepage photo: Chris Jackson/ Getty Images