When she's not busy tossing enormous shade at Taylor Swift over Twitter, Katy Perry is — this week, at least — using the social platform to sell her latest fragrance, Katy Perry's Mad Potion. The pop star has created a new handle, @KatyPerryPopUp, through which fans can buy the perfume directly off of Twitter. The fragrance, Perry's fourth to date, has notes of sweet white peony and bad blood. (More like bad joke, Eliza!)
As you'll recall, Twitter started test-driving its "buy" button in September 2014, with Burberry coming on board as one of the first brands to begin using it. Eschewing its big ticket items, the British fashion house started selling its spring nail polish range on Twitter right as models hit the runway at London Fashion Week. Perry's fragrance has a similarly approachable price of $29.99, which makes sense given that buying on Twitter is a pretty new thing for most people.
With her massive fan following of 72.9 million, we wouldn't be surprised if Perry manages to pull some decent sales numbers from this stunt. (For context and not as any sort of endorsement, Taylor Swift has 60.9 million followers, while Nicki Minaj has 19.8 million.) That certainly wouldn't be bad news for Twitter, which is still trying to prove its money-making abilities to shareholders.
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