Lucky Blue and Pyper America Smith Are Nordic Vampire Twins for Moncler

The fairytale-like campaign, shot by Annie Leibovitz, was inspired by Nordic sagas.
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The fairytale-like campaign, shot by Annie Leibovitz, was inspired by Nordic sagas.
From Moncler's fall 2015 campaign. Photo: Annie Leibovitz/Moncler

From Moncler's fall 2015 campaign. Photo: Annie Leibovitz/Moncler

Over-air conditioned offices aside, it's hard to imagine being cold right now — until you look at the fall campaign for French outerwear brand Moncler.

Brother and sister music and modeling duo Lucky Blue and Pyper America Smith explore a stark arctic landscape wearing head to toe Moncler. The brand's cold-weather wares are either the only reason they're alive (because seemingly no one else is) or just happen to be the preferred attire of vampires, which, with their pale skin and piercing eyes, is totally what the Smiths look like. Regardless, they appear prepared for various natural elements, and perhaps a few supernatural ones.

From Moncler's fall 2015 campaign. Photo: Annie Leibovitz/Moncler

From Moncler's fall 2015 campaign. Photo: Annie Leibovitz/Moncler

The campaign was shot in Iceland by Annie Leibovitz, a photographer well versed in bringing fairytales to life. According to a press release, the Smiths are supposed to be twins (in real life they are not), and the campaign is inspired by Tolkien’s novels and Hans Christian Andersen’s “Snow Queen,” as well as the "Baba Yaga," a supernatural being in Slavic folklore. The full campaign is meant to tell a story with a happy ending, signified by sunnier images featuring green grass and moss (stay tuned for those).

This isn't the first time Lucky Blue — who it's safe to say is the male model of the moment — and Pyper America have come as a package deal for a campaign gig. The duo, who are repped by Next, also star in Ksubi's fall 2015 campaign, which was shot on the beach in L.A. What versatility.