The future is looking brighter for Mulberry these days, but that doesn't mean the British brand is done playing up its heritage past. In its fall 2015 campaign, current muse and Brit "It" girl Georgia May Jagger channels '70s London against a backdrop of cast iron and weathered brick.
In the campaign video (below), Jagger wistfully walks around Chelsea and drives a classic turquoise car through shady streets. Styling elements in the still images, like a brimmed hat and a coat worn over the shoulders, echo the vintage vibe of the video — as do Jagger's signature gapped front teeth, rock 'n roll pout and layered hair.
The campaign features a mix of older and newer accessories: the classic Bayswater, the convertible Cara Delevingne, and the new Roxette and Mini Jamie. Smaller leather goods are a priority category for the company right now, which over the past year has substantially expanded its offerings in the £500-£1,000 price range. (This spring, 66 percent of Mulberry bags fell in that price category, compared to 45 percent for spring/summer 2014.)
See the campaign images below, followed by a behind the scenes video.