Try #Multimasking, An Internet-Spawned Beauty Trend That Isn't Completely Insane

Unlike, say, clown contouring.
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Unlike, say, clown contouring.

The Internet is going absolutely nuts lately when it comes to suggesting kooky beauty routines. Witness baking your makeup, sand art hair and the most horrifying of them all, clown contouring. Clown. Contouring. But now there's an Instagram-friendly beauty trend happening which doesn't require 10 pounds of makeup in one application. 

Meet multi-masking. As the name suggests, it involves applying more than one type of mask, usually simultaneously and on different parts of your face. It's not a new concept, but one I've seen popping up more frequently on social media because it is very Instagrammable, as all good beauty trends are these days. Here's what it looks like:

Earlier this week, "Teen Mom" Farrah Abraham, (not necessarily a beauty role model, but bear with me here) tweeted a video of herself wearing at least four different masks, including a nose pore strip and a hydrogel lip mask, on her face. Readers, I went home and tried it. And liked it. 

While people have likely been messing around with this concept on their own, you can trace its increased visibility to Japanese skin care brand Boscia, which launched a multi-masking kit a few years ago. The increased popularity of Korean beauty, with its focus on customization and using a zillion products, has also led to some good multi-masking experimentation, as demonstrated here by Korean beauty blogger Tracy, aka Fanserviced, who posted this recently:

According to dermatologist Dr. Debra Jaliman, it's a legitimate skin care strategy. She suggests either applying one mask after another, and rinsing them off in between — a serious time commitment — or, you can apply different masks to different parts of your face all at once, based on need. She recommends limiting this facial cocktail to once a week. Dr. Elizabeth Hale, another dermatologist, agrees that it's not a crazy concept. "It makes so much sense. I recommend similar concepts when treating patients, like only using Retin-A on the T-zone," she says.

Mask experimentation options are practically endless these days. Glossier's two recent mask launches are meant to be used one after another -- to clean the gunk out of your pores and then add moisture back in. And then there's Korean rubber masking, in which a goopy mixture is applied to your face, dried, and then peeled off. It's a common step in Korean spa treatments. Christine Chang, co-founder of the K-beauty e-commerce site Glow Recipe, even suggests amping up the masking experience by applying a serum under the rubber mask to help it absorb better, while also getting the benefits of the ingredients from the rubber mask itself. 

Ready to cocktail some masks? Here are some suggestions for 10 types to try, for every skin type. Happy masking.