The way fashion houses describe their collections and ad campaigns can often sound like pure nonsense. But the person responsible for announcing Prada's fall 2015 campaign did a pretty good job of summing it up as "an elegant, ironic ode to meta-modern femininity."
Like the collection itself, the campaign — shot by Steven Meisel — is very pretty, but odd. There's a sense of isolation in the arrangement of the models, who do not look at or touch each other but stare at an unspecified object off-camera. There's also a feeling of youth and newness provided by a cast of fairly new faces, including Avery Blanchard, Estella Boersma, Inga Dezhina, Lineisy Montero, Ine Neefs, Greta Varlese and Maartje Verhoef, all of whom have walked the runway for Prada and/or Miu Miu this past seasons.
Prada has a knack for casting promising models fairly earlier in their careers, so while some of them already have a campaign or two under their belts, expect to see these girls even more in the coming seasons. Montero, whom everyone started talking about when she walked in the brand's fall 2015 show, has already landed a Teen Vogue cover.
Browse the rest of the campaign images below.