Bella Hadid Steps Into the Mainstream With a Victoria's Secret Pink Shoot

A favorite of Carine Roitfeld and Steven Klein, the younger Hadid is going commercial.
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Eliza Brooke
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A favorite of Carine Roitfeld and Steven Klein, the younger Hadid is going commercial.

Just a year after signing with IMG, Bella Hadid has apparently locked down the plushiest of commercial modeling gigs: shooting for Victoria's Secret. Or more specifically, for VS Pink, the little sister line that serves as a testing ground for models before they graduate to the big leagues and earn their Angel wings.

On Saturday, Hadid posted to Instagram a series of photos from a Pink shoot with fellow models Rachel Hilbert and Devon Windsor. Given the "Naughty" and "Nice" signs they're holding in one of the photos, we'll go out on a limb and guess that the campaign was for holiday. 

While Hadid's cherubic older sister, Gigi, is prime Pink material — she started shooting for the brand last December — the sweatpants-clad 18-year-old looks like that sorority girl you were surprised to discover was into Greek life. (A male acquaintance recently described her as "the goth one.") But just because Bella's particular sort of quiet elegance works exceptionally well for titles like CR Fashion Book, V and Jalouse, doesn't mean she isn't a great pick for Pink. In fact, she just might lend it a breath of fresh air. 

Either way, we're looking forward to seeing the final results.