The Best and Worst of the Fall 2015 Ad Campaigns, Part 2

The good, the bad and the meh of the season, continued.
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Alyssa Vingan Klein
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The good, the bad and the meh of the season, continued.
An image from the Miu Miu fall 2015 campaign. Photo: Steven Meisel

An image from the Miu Miu fall 2015 campaign. Photo: Steven Meisel

As promised, the second half of our seasonal campaign rankings has arrived. Alexander Wang, Givenchy and Gucci made a lasting impression on the Fashionista staff — now let's take a look at the rest of fall 2015's biggest campaigns. We voted and compiled our scores to arrive at the letter grades you see below, and truth be told, this batch contains most of our favorites. Do you agree with our scores? Please share your thoughts in the comments, and read on for the conclusion of our campaign report card.

Louis Vuitton: B+

Photo: Juergen Teller

Photo: Juergen Teller

Nicolas Ghesquière has developed a formula for his ads for Louis Vuitton, involving a curated "Series" of images by photographers like Juergen Teller and Bruce Weber. However, this season's inclusion of pink-haired model Fernanda Ly, new muse Alicia Vikander and some very rad new handbags helped keep the recycled concept interesting.

Marc Jacobs: B

Photo: David Sims

Photo: David Sims

Chantal calls this "the 'Bad Blood' video of fashion campaigns," which does not seem inaccurate. There are so many cameos in Marc Jacobs's fall ads that we lost count weeks ago, and though some are worth celebrating — Cher! Winona Ryder! Debi Mazar! — others are a bit random, like Emily Ratajkowski and Willow Smith. However, we all agree that the group model shots are on point — we're always for a Molly Bair appearance.

Marni: B

Photo: Jackie Nickerson

Photo: Jackie Nickerson

Marni released its very first print campaign for fall 2015 and, as you might expect from a label favored by the Art Basel set, it's quirky, unique and draws attention to the clothing well. However, model Marte Mei Van Haaster's poses are pretty weird (in one shot, she uses a large wooden table as a prop) and never once shows her face. Our team was a bit torn on this one, but the collection looks wonderful, which pushed it over to the higher end of the scale.

Max Mara: B+

Photo: Anthony Maule

Photo: Anthony Maule

Gigi Hadid's casting in Max Mara's Marilyn Monroe-themed fall show couldn't have been more on point — we can't think of another model who could channel the iconic, seductive blonde actress as well as the 20-year-old California girl. While her poses are admittedly boring in the campaign, the elegant clothing helps her to transform into the bookish, buxom woman who served as the collection's muse. Plus, the coats and sweaters in the images look truly lust-worthy.

Miu Miu: A+

Photo: Steven Meisel

Photo: Steven Meisel

This cinematic campaign, entitled "Subjective Reality," takes Miu Miu's latest muses through the streets of New York City in a series of images that are meant to look unstaged. Not only is the cast of ladies — which includes Mia Goth, Stacy Martin, Hailey Gates and Maddison Brown — fully decked out in the retro, colorful and at times clashing pieces from the playful collection, they make even the most mundane situations, like waiting for a bus, look incredibly chic. That's not to say they didn't get to have a little fun, too: Gates gets to make out with a long-haired "stranger" (read: male model) in the streets of Brooklyn in one image. Now that's what we like to see.

Moncler: A

Photo: Annie Leibovitz

Photo: Annie Leibovitz

"It" siblings Lucky Blue and Pyper America Smith star in this magical, fairytale-like campaign shot in Iceland. Inspired by Slavic folklore, J.R.R. Tolkien novels and Hans Christian Andersen’s "Snow Queen," the images are meant to tell a cohesive story, complete with a happy ending. The resulting ads are exquisite — definitely among the most memorable of the season.

Moschino: B

Photo: Inez and Vinoodh

Photo: Inez and Vinoodh

Moschino could not have chosen a more predictable face than Katy Perry for its fall campaign, but hey, she's a babe. The graffiti-covered gowns and '90s hip-hop-inspired pieces she models work well against the backdrop of an industrial Brooklyn neighborhood, and the mood of the collection comes across rather nicely. However, the images of Perry against a simple studio background that make up the rest of the campaign didn't really do it for us.

Oscar de la Renta: A-

Photo: David Sims

Photo: David Sims

We're giving Peter Copping props for this campaign — his first for Oscar de la Renta. Casting all-American supermodel Carolyn Murphy and dressing her in glamorous gowns that are the focus of every shot make the ads classic and clean, while adding a modern edge with a dark color palette and the model's sultry poses. 

Prabal Gurung: D

Photo: Daniel Jackson

Photo: Daniel Jackson

I personally enjoyed Prabal Gurung's fall show very much — not least for the stellar casting — and we understand that the shoes are meant to be the focal point of this shot, but there had to be a better way for Caroline Trentini to pose in them, right? As one unnamed Fashionista editor notes, she straight-up looks like she's about to go to the bathroom.

Prada: A-

Photo: Steven Meisel

Photo: Steven Meisel

The Prada fall campaign earns high marks for the candy-colored, offbeat clothes, youthful models — Lineisy Montero, Estella Boersma, Greta Varlese and Avery Blanchard are among the up-and-comers in the cast — and the slightly unsettling way the girls are all looking off-camera in every image. This was one of the most talked-about collections of the season, and these ads certainly do the clothing justice.

Proenza Schouler: B-

Photo: David Sims

Photo: David Sims

With its all-star cast — Anne Catherine Lacroix, Karolin Wolter, Liisa Winkler and Liya Kebede — and an emphasis on showing off the finale dresses, which were works of art in and of themselves, the New York label's campaign had the makings of a hit. However, the weird poses and shadow play are a bit distracting in most of the shots, making them feel more like a photography class project than high fashion ads.

Rag & Bone: B+

Photo: Glen Luchford

Photo: Glen Luchford

The Internet is not pleased that the Rag & Bone fall campaign required destroying a vintage Porsche shell, but between Gabriella Wilde's classic beauty, her streetwise, badass outfits and a generally angsty mood, we'd say that this captures the spirit the brand set for the season rather well.

Tom Ford: C

Photo: Mario Sorrenti

Photo: Mario Sorrenti

With Ondria Hardin and Lucky Blue Smith as the faces of the season, we had higher hopes for Tom Ford's fall campaign. The setting is captivating and the clothing is certainly the main focal point, but the images still feel a bit boring, dated and stiff. Plus: too much makeup. Better luck next time, Mr. Ford.

Topshop: A-

Photo: Tyrone Lebon

Photo: Tyrone Lebon

Gigi Hadid is hot, and she makes Topshop's fall collection — filled with denim, plaid, leather and other universally popular staples — look even better than it did on the runway. It's a simple concept, but sometimes less really is more.

Valentino: A-

Photo: Michal Pudelka

Photo: Michal Pudelka

Let's face it: It's going to be difficult for Valentino to ever compete with the dreamy, mermaid-like campaign it created for spring 2015, but the Italian label is doing a great job finding new ways to wow us in partnership with young photographer Michal Pudelka. A few of the shots are a bit too dark to allow consumers to fully appreciate the clothes, but those that highlight the graphic black and white pieces — especially when shot against an equally graphic backdrop — are enthralling. Bonus points for the casting (Ine Neefs, Maartje Verhoef) and the stellar composition on the images

Versace: C+

Photo: Mert and Marcus

Photo: Mert and Marcus

Versace's fall collection was filled with Crayola-bright colors, rhinestones and even emoji-inspired graphics. Although the accompanying campaign is distinct for highlighting these elements — and for casting the leggiest models on the planet and putting them in thigh-high patent boots — it's lacking in personality.

Vivienne Westwood: C

Photo: Juergen Teller

Photo: Juergen Teller

We saved the strangest for last, and honestly, we were torn over this one. The casting of Gwendoline Christie made the "Game of Thrones" fans among us very excited, but as far as the actual imagery goes, it's weird in a way that doesn't do much for the brand or the clothes.