WME-IMG Locks Down Lexus Sponsorship, New Logo for NYFW

A replacement for Mercedes-Benz, at last.
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Eliza Brooke
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A replacement for Mercedes-Benz, at last.
Jeremy Scott's show at Fashion Week in February. Photo: Arun Nevader/Getty Images

Jeremy Scott's show at Fashion Week in February. Photo: Arun Nevader/Getty Images

With a little more than a month to go before New York Fashion Week kicks off, the logistics of a show season freshly displaced from Lincoln Center are coming together. On Thursday, WME-IMG — the result of the talent agency William Morris Endeavor's acquisition of IMG in 2014 — announced that Lexus has replaced Mercedes-Benz as the auto sponsor for the shows it hosts at NYFW and Made Fashion Week, which it also acquired earlier this year. In addition, Fashion Week has a sleek new logo.

If you're experiencing déjà vu right now: yes, you did recently hear about the shows receiving some fresh branding. In July, the CFDA released imagery of a new, orange and blue logo for Fashion Week, created with the intent of unifying all of the shows and presentations that aren't taking place at WME-IMG's official venues, which are Skylight at Moynihan Station and Skylight Clarkson Square. At the time, CFDA CEO Steven Kolb said that IMG was well aware of the logo's introduction, and word of a forthcoming revamp for the latter's logo was already out. 

In a press release sent out Thursday, WME-IMG also notes that the new branding is also meant to "help the industry more easily identify the shows and activations unique to IMG." While it's become hard to keep track of all the ownership and sponsorship changes associated with New York Fashion Week, maybe two distinct logos will help clear (some) things up.

Here are the two logos, below. Feel free to study them at your leisure.

The CFDA's Fashion Week logo. Photo: CFDA

The CFDA's Fashion Week logo. Photo: CFDA

WME-IMG's new logo. Photo: WME-IMG

WME-IMG's new logo. Photo: WME-IMG