Must Read: Wet Seal Gets a New CEO, Kendall Jenner Stars in Penshoppe Campaign

And Loeffler Randall has launched outerwear.
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And Loeffler Randall has launched outerwear.
Photo: Penshoppe

Photo: Penshoppe

Kendall Jenner's new ads for Penshoppe revealed
Kendall Jenner is everywhere — most recently in an "Urban Rebels"-themed campaign for Penshoppe, in which she models the brand’s utilitarian-esque crop tops, bomber jackets and suspenders. {Penshoppe}

Wet Seal hires new CEO, looks towards turnaround
Teen retailer Wet Seal, which filed for Chapter 11 bankruptcy in January, is finally coming out of its darker times with a new CEO in place: Melanie B. Cox succeeds Ed Thomas in the role, effective immediately. We will see if Cox intends to carry out Thomas's plan of recapturing customers in the 18-24 age range. {WWD}

Swarovski Collective designers announced
Swarovski announced the latest group of 15 designers, including Tome and Rosie Assoulin, selected to participate in the Swarovski Collective, a one-year program during which they receive financial support and crystals from the company. Next May, one will be chosen to win a 25,000 euro ($27,500) prize. {WWD}

Uniqlo President pens open letter in The New York Times
Tadashi Yanai, President of Uniqlo, wrote a direct-to-consumer ad in the August 6 edition of The New York Times shortly after a video of customers having sex in a store in China went viral and led to negative press. The letter paints a wholesome image of Uniqlo and Yanai's dreams of making it in America. {WWD}

Loeffler Randall launches outerwear
The CFDA award-winning accessories brand Loeffler Randall is diving into outerwear, with a line of multicolored coats and leather jackets that are in line with the brand's cool-girl, effortless aesthetic. {Vogue}