Macy's may be a national go-to for accessible style, but it's explored more high-fashion territory multiple times before, like when it partnered with Made Fashion Week for an ongoing collaboration and with Karl Lagerfeld for a much-hyped capsule collection. But now, the retail giant is set to take on New York Fashion Week, with a runway show of its own at one of the city's largest, best-known venues, the Theater at Madison Square Garden.
On Monday, the company announced that it will stage a production called “Macy’s Presents Fashion’s Front Row” on Sept. 17, complete with a 150-look runway show, celebrities, musical acts and dance numbers. This Thursday evening affair will close out the jam-packed New York Fashion Week calendar, and will follow a day of shows from some of the most renowned American designers: Ralph Lauren, Calvin Klein and Marc Jacobs.
The event will feature fashion that's exclusive to Macy's, including pieces from both Heidi Klum and Ryan Seacrest's collections for the retailer. According to a release from the brand, the show will celebrate the "intersection of music and fashion," and viewers can expect performances from the likes of Nate Ruess, better known as the lead singer of the band Fun. For those in New York, tickets will be made available to the public beginning on Aug. 21, with all proceeds benefitting Broadway Cares/Equity Fights AIDS and the CFDA.
This being Macy's, the event will also air nationally on E! on Sept. 23. Behind-the-scenes footage from NYFW, along with celebrity and designer interviews, will be included during the broadcast.
In 2014 Macy’s sponsored Fashion Rocks — the first revamped Fashion Rocks after a hiatus since 2008 — at the Barclay's Center in Brooklyn, which was considered a ratings flop when it aired on CBS, despite its heavy social media angle and appearances by Nicki Minaj, Jennifer Lopez and a Calvin Klein Underwear-clad Justin Bieber. Come September, we'll see if this year's version of the big budget fashion-meets-pop culture event will fare better.