Acne Studios Casts its Creative Director's 11-Year-Old Son in Fall Campaign

The models keep getting younger, folks.
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Alyssa Vingan Klein
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The models keep getting younger, folks.
Photo: Viviane Sassen for Acne Studios

Photo: Viviane Sassen for Acne Studios

The celebrity offspring as model phenomenon is still having its moment, from Cindy Crawford's 13-year-old daughter Kaia Gerber scoring a September spread in CR Fashion Book to Jane Birkin's 12-year-old granddaughter, Alice Attal, landing a gig as the face of Comptoir des Cotonniers for fall. Less frequently, however, do designers cast their own children as models in their labels' seasonal campaigns, but the creative director of Acne Studios, Jonny Johansson, did just that for fall. His 11-year-old son, Frasse Johansson, makes his debut in images by Viviane Sassen, posing in pieces from the womenswear collection and some high-heeled boots.

The agender fashion movement has picked up incredible momentum in recent seasons, helping to bring a much-needed voice and visibility to individuals who don't fall on one distinct end of the gender spectrum — something that Acne Studios's latest campaign celebrates as well. "I've seen this new generation's attitude to fashion where the cut, the shape and the character of the garment is the crucial thing, rather then seeking approval from society or to follow set norms," said Johansson in a statement. "I immediately pictured Frasse, since he embodies this new breed to me. I asked him and I'm happy that he wanted to be a part of the campaign." 

Sure, the campaign is cool on its own, but the statement it's making — showing young men and women that they can dress how ever they choose regardless of which gender clothing is marketed towards — only adds to its powerful visuals.