Must Read: Diptyque Expands, Why Band of Outsiders Failed

And the Victoria and Albert Museum plans an exhibit on underwear.
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And the Victoria and Albert Museum plans an exhibit on underwear.
Band of Outsiders's Scott Sternberg. Photo: Joe Scarnici/Getty Images

Band of Outsiders's Scott Sternberg. Photo: Joe Scarnici/Getty Images

These are the stories making headlines in fashion this Thursday.

Why exactly did Scott Sternberg's Band of Outsiders suddenly go out of business? For one, Sternberg had an "ambivalent or perhaps naïve view of the business side of fashion." The brand also fell somewhere in the "uncomfortable middle" in its retail positioning, and struggled against lower price points from competitors like Brooks Brothers, J.Crew and Uniqlo. {The New York Times}

Diptyque, a brand known primarily for its scented candles, has been expanding its global store footprint and adding a variety of products in new categories, including a new line of stationery. {WWD}

From April 2016 to February 2017, the Victoria and Albert Museum will have an exhibit on underwear titled "Undressed: A Brief History of Underwear." Honestly, we wouldn't be surprised if it does just as well as "Alexander McQueen: Savage Beauty." {Vogue UK}

China has purchased about one-fifth of the world's Apple Watches, but it may be too early to say that the Apple Watch will be a success comparable to the iPhone 6. Research firm RedTech Advisors/Talking Data estimates that more than one million of the watches have been sold and believes that the slower uptake of the Apple Watch, compared to other Apple products, has to do with a lack of supply rather than demand. {Quartz}

According to creative director J.W. Anderson, the key to Loewe's success might lie in keeping the audience surprised. In his latest interview, the 30-year-old designer talks about the need to reflect cultural issues, cultivating an audience via social media and his very brief stint in acting. {The Guardian}