At the conclusion of every show season, magazine editors carefully whittle down the key collections and trends that will guide their coverage in the months ahead. But they have to act fast: If a glossy's team can't secure an exclusive —whether for a particular dress, a model, a celebrity or a designer interview — there's always the risk of a near-identical story or concept appearing in a competing book. (The prime fall 2015 example is the Prada dress seen above on Harper's Bazaar UK, which appeared on so many covers that it allegedly caused the employee responsible to be fired.)
Alas, there's bound to be some overlap among magazines, considering that everyone putting the huge fall fashion issues together sat and watched the same exact runway shows for an entire month. This September, however, our sense of déjà vu seemed a bit stronger than normal, with eerily similar visuals and features popping up in multiple titles — sometimes upwards of five times. Want to see for yourself? We pulled out the most popular trends in the September 2015 issues below. Consider it a reader's digest of sorts.
What: Since the US announced its intention to restore diplomatic relations with Cuba in December, members of the fashion industry have flocked there in droves — either for a brand new cultural experience that could spark inspiration, or perhaps in certain cases, purely for the Instagram bragging rights. The colorful island does provide for a vibrant photoshoot backdrop, and considering how bright many of the fall 2015 collections are, the nation's popularity in the September issues makes sense.
Where it appears: On location editorials in W, Porter and Marie Claire.
What: Out of all the "It" girls and models who were honored with editorials in the September issues, no one seemed to appear more often than Edie Campbell. The versatile 24-year-old Brit is certainly not new to the scene, but the fact that she can transform her look from goth to super-girly seamlessly in photoshoots will certainly help her to have a long, diverse career.
Where it appears: She scored solo editorials in Glamour, Vogue, Vogue Paris, T and Love.
The Social Media-Angled Story
What: Print publications might be even more obsessed with the Internet than we are, at least if the September issues are any indication. Exactly one year after Vogue's September cover celebrated the "Instagirls," social media and its savviest users are still a popular topic for magazine features. W even dedicated an entire editorial to Alexis Primous, a model discovered on Instagram through a joint contest with IMG.
Where it appears: Gigi Hadid's W cover story, Karlie Kloss's Glamour cover story, Interview's #Instagang cover story.
"The Royal Tenenbaums"
What: Fall 2015 was inadvertently the season of Wes Anderson — specifically, his 2001 cult classic film "The Royal Tenenbaums." Its characters were recalled on a surprising number of runways, from Lacoste to Gucci to Bally, and the trend made its way into quite a few essays and editorials this September as well. If the industry has anything to say about it, we'll all be dressing like Margot as soon as the season's chill sets in.
Where it appears: On Isabeli Fontana in Vogue Brazil (see above), in W magazine's "Royal Flush" editorial, in a Lynn Yaeger-penned essay in Vogue.
Buzzy New Faces
What: As is customary in the September issues, young models who made waves during fall Fashion Month are often booked by top tier magazines looking to capitalize on their buzz. Ladies like Molly Bair, Willow Hand, Avery Blanchard, Lineisy Montero, Ruth Bell and newly minted Céline face Agnes Nieske are all editorial mainstays this month — just in time for the casting of the spring 2016 shows. Learn their names now, friends!
Where it appears: Dazed, Número, Vogue Japan, Interview Germany, Vogue Paris and many more.
The Quirky/Vintage-Inspired Spread
What: In case you doubted either Alessandro Michele's new vision at Gucci or the perennial appeal of Miuccia Prada's offbeat collections, one flip through the pages of any international September issue will set you straight. The recent campaigns and runway shows from both houses were a clear point of inspiration for editors and stylists this season, and you'd be hard-pressed to find a magazine that doesn't have one quirky "retro chic" photoshoot that features models walking the streets, lounging on printed upholstery or looking generally hip and bookish — from their berets and glasses to their pussy bow blouses and tweed skirts. In fact, two of said editorials — one in Vogue Paris starring Natalie Westling and one in T with Binx Walton — were shot by Glen Luchford, the lensman behind Michele's first ads for Gucci.
Where it appears: Every single issue — this is not an exaggeration. A few examples include Vogue Italia, Vogue Japan, Vogue Paris, Interview Germany, T magazine, L'Officiel Paris and Harper's Bazaar UK.
What: Whether you're a regular watcher of Fox's hit series "Empire" or not, you probably know that Taraji P. Henson has emerged as the show's primary scene stealer. Editors, stylists and designers alike are completely smitten with her sassy, strong-willed character, Cookie Lyon, whose hip-hop-inspired wardrobe is as bold as she is. The drama returns to TV on Sept. 23, which likely explains Henson's presence in so many magazines this month.
Where it appears: Fashion editorials in Harper's Bazaar, Vogue and CR Fashion Book.
Model Siblings and/or Offspring
What: Genetically blessed families are all the rage in fashion right now — just look at how ubiquitous the Hadids, the Delevingnes, the Waterhouses and the Kardashian/Jenners have been since the year began. While these well-known clans don't show any sign of stepping out of the spotlight, we suggest you keep an eye out for a new generation of gorgeous siblings, namely Kaia and Presley Gerber (Cindy Crawford's children) and the stunning Smith siblings.
Where it appears: Kaia and Presley Gerber in CR Fashion Book and alongside their mom in Vogue; Lucky Blue and Pyper America Smith in Love; Suki and Immy Waterhouse in Teen Vogue.
Cuddly Baby Animals
What: Is there anything more snuggly in the fall than a shearling coat? Why, yes! A cute baby animal to cuddle up with when it starts to get cold.
Where it appears: Freja Beja Erichsen on the cover of WSJ. (see above), Kirsty Hume with a lamb in Harper's Bazaar UK, model Janice Alida holding yet another lamb on the cover of Marie Claire Italia, Annika Krijt posing with kittens in Número China.
The High-Gloss '80s Glam Rock Editorial
What: Thanks to J.W. Anderson, Christopher Kane, Saint Laurent, Versace and the like, the '80s are back in a big way for fall. Though it's never had the reputation for being the chicest of decades, it sure was flashy — providing some visually interesting material for fashion editorials.
Where it appears: Vogue UK, Número, Vogue Paris.
Sugary Sweet Fall Pastels
What: Once again, we have Prada to thank for this one. The pastel shades that made up the majority of the Italian house's fall collection are a nice palette cleanser in a season that's known for moody, neutral tones. We don't know about you, but we'd like to dress like a macaroon all year round.
Where it appears: Teen Vogue, Porter, Harper's Bazaar, Harper's Bazaar UK, Elle.
The Witchy-Meets-Woodsy Editorial
What: The gothic, Victorian aesthetic was a huge fall trend, and when it comes to editorial trends of the same season, letting models loose in the wilderness wearing head-to-toe runway looks is a big one every year. The combination of the slightly witchy clothing and a wooded backdrop works particularly well, which made it a popular concept in the September issues.
Where it appears: Vogue Paris, Vogue UK, Harper's Bazaar UK.
Front page photo: Liz Collins for Vogue Turkey