Burberry Launches Fully Customizable 'Scarf Bar'

You, too, can create one of the initialed "It" items beloved by the street style set.
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Alyssa Vingan Klein
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You, too, can create one of the initialed "It" items beloved by the street style set.
Cara Delevingne in her customized scarf. Photo: Burberry

Cara Delevingne in her customized scarf. Photo: Burberry

If there was a singular must-have item among the street style set last winter, it was the initialed, plaid Burberry poncho that first appeared on the British brand's fall 2014 runway. After the piece made its debut, it was spotted on the likes of Cara Delevingne, Olivia Palermo, Suki Waterhouse and Rosie Huntington-Whiteley, and with celebrity placements as solid as these, it's not surprising that the label saw a spike in sales in the months that followed. Burberry has hinted that customers could expect its poncho offering — as well as its customization options — to increase in the coming seasons, and on Tuesday, the company announced a brand new initiative that makes good on its promise.

Launching online and in stores, the "Scarf Bar" allows shoppers to design a classic cashmere scarf, completely personalized to their own specifications. With more than 30 colorways available — as well as 30 shades of thread for embroidering initials — it's the first time the company has offered this large of a customizable offering for accessories. (The Burberry Bespoke program that launched in 2011 does allow for up to 12 million combinations for those who want to create a totally unique trench coat.)

The scarves are made from 100 percent cashmere and are woven at Scottish mills, but craftsmanship like this comes with a hefty price tag: A monogrammed "classic" scarf (the smaller, heavier option) retails for $550, while the "lightweight" larger option comes to $870 after initials are embroidered. But if the commercial success of last year's ponchos is any indication, it's money people will be willing to shell out, especially come holiday season. 

Photo: Burberry

Photo: Burberry