LVMH Hires Chief Digital Officer From Apple

Plot twist!
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Eliza Brooke
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Plot twist!
Ian Rogers, second from left, with Will.i.am, Beats by Dre president Luke Wood and Dr. Dre. Photo: Ethan Miller/Getty Images

Ian Rogers, second from left, with Will.i.am, Beats by Dre president Luke Wood and Dr. Dre. Photo: Ethan Miller/Getty Images

Over the past few years, Apple has hired a number of high-profile executives straight out of the luxury world. Among others, the tech giant has poached former Saint Laurent CEO Paul Deneve, Tag Heuer VP of Sales Patrick Pruniaux and, most famously, Angela Ahrendts, the Burberry CEO that turned the British brand into the powerhouse it is today. 

So in something of a role reversal, LVMH announced Tuesday that it has brought on a new chief digital officer from Apple. OH DANG. Yes, Monsieur Arnault did.

The hire in question is Ian Rogers, the former CEO of Beats Music, who joined the iTunes team in 2014 when Apple acquired Beats. (He started his career as a webmaster for the Beastie Boys's manager, interestingly enough.) LVMH CEO Bernard Arnault said in a statement that Rogers will be taking the luxury conglomerate's fashion houses, which include Céline, Loewe and Fendi, "to the next level" and exploring "new opportunities for the Group in the digital sphere." That's a pretty broad description of the job, so we'll hold our breath until the more specific fruits of Rogers' work become apparent after he starts in October.