You Should Try This Red Velvet Lip, as Seen at Jason Wu

It's gorgeous.
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It's gorgeous.
Red velvet, minus the crumbs. Photo: Cheryl Wischhover's iPhone/Fashionista

Red velvet, minus the crumbs. Photo: Cheryl Wischhover's iPhone/Fashionista

We're only two days into New York Fashion Week, but we've already been seeing some actual beauty looks on the runways. After seasons of limp hair and no-makeup makeup, everyone seems to be discovering hair products and cosmetics again. 

This morning backstage at Jason Wu, Maybelline's Global Makeup Artist Yadim demonstrated how to make a red lip modern. First of all, put nothing on the rest of your face. He used only concealer on blemishes but left any other "redness and rawness" he saw. Ignore your eyes and brows — they're fine just how they are.

Lips are another story. Yadim used Maybelline's new Vivid Matte Liquid lipstick in two different shades — one orange-red and one blue-based red so it wouldn't be too specific and would work on many skin tones. He patted the mixture onto lips with his finger, then slightly overdrew lips for fullness at the cupid's bow (you're looking to blunt the curves here, not enhance them) and where the upper and lower lip meet. The result is a beautiful matte lip, but then you need to add the secret sauce. Or in this case, the secret powder.

Top lip before powder, bottom lip after powder. Photo: Cheryl Wischhover's iPhone/Fashionista 

Top lip before powder, bottom lip after powder. Photo: Cheryl Wischhover's iPhone/Fashionista 

Using some pure red dry pigment that Yadim swiped from the Maybelline factory, he tapped it over the lipstick using a finger right before the models walked in the show. He demonstrated the before and after to a group of beauty editors backstage, and the transformation from cool matte lip to utterly gorgeous, lush, textured matte lip was fairly astounding. Yes, this is gushy, but I watched it happen in front of my eyes. People actually said, "Ooh!" But where to get pure pigment powder if you don't have access to a makeup factory? You can use a powder blush (here) or buy some pigment yourself (here).

While Jason Wu showed this on his spring runway, it's a perfect look for crisp fall and winter nights, though you may need to limit your kissing, drinking and white sweater wearing.