Public School's Dao-Yi Chow and Maxwell Osborne are already bona fide stars in their native New York — not only are they coming off of their New York Fashion Week debut as the creative directors of DKNY, but they've also earned an International Woolmark Prize, won the 2013 CFDA/Vogue Fashion Fund competition and took home a CFDA Award for Menswear Design for their work at Public School. Now, the design duo is going global: On Tuesday, the label confirmed that it will be taking its show on the road for pre-fall, presenting the collection on a runway in Dubai this November.
Sending editors and buyers around the world for the in-between season shows (resort and pre-fall) is a rising trend, especially among luxury brands. For resort 2016 alone, Gucci brought its collection stateside to an art gallery in New York's Chelsea neighborhood, blocking off an entire street for models to use as a runway extension; Dior rented the trippy Pierre Cardin "Bubble Palace" in the South of France; and Louis Vuitton gave Coachella a run for its money by throwing a chic event in Palm Springs. Chanel strikes our wanderlust nearly every year, with past shows in Seoul, Salzburg and (surprise!) Dubai.
So why does such a far-flung location make sense for a young brand with strong roots in New York? For starters, the Middle Eastern city is a hotspot when it comes to global market expansion, especially for retailers and fashion labels. And if Public School's spring 2016 show is any indication that the streetwear label has successfully elevated itself for future womenswear collections to come, then Dubai will surely help them make an international mark.