Rag & Bone is Giving Away New York Fashion Week Tickets to Uber Riders

This is not a drill.
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Maura Brannigan
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This is not a drill.
The finale of Rag & Bone's fall 2015 show during New York Fashion Week. Photo: Slaven Vlasic/Getty Images

The finale of Rag & Bone's fall 2015 show during New York Fashion Week. Photo: Slaven Vlasic/Getty Images

The more exclusive the show, the hotter the designer, right? Not this season. Rag & Bone is the latest label to open its New York Fashion Week runway show to the general public. 

In partnership with Uber, Rag & Bone will be doling out an unknown number of free tickets to its show on Monday that only Uber customers can accessHere's how: On Monday at 5:30 p.m., riders can enter "RBSS16" under "promotions" in their profiles and choose the "Runway" option when selecting the type of ride — which carves out a two-hour window for the lucky winners to get to the 8 p.m. show in Brooklyn. The tickets will distributed on a first-come, first-served basis, and winners may bring up to one guest with them to the show. This promotion only applies to those in Manhattan, Brooklyn Heights, Dumbo, Fort Greene, Williamsburg and Greenpoint. 

The news was first reported by WWD and confirmed by a Rag & Bone spokesperson.

Rag & Bone's people-pleasing news is especially timely, considering that Givenchy also allotted free tickets — 1,200 of them — to the general public for its very first New York Fashion Week show on Friday.

So, theoretically, one could have zero professional ties to the fashion industry and yet attend two of New York Fashion Week's premier presentations. That's pretty cool.