BaubleBar and Jawbone have joined forces to launch a bracelet collection for the wearable tech sector. This type of partnership is a first for both companies — Jawbone with a jewelry brand, BaubleBar with a tech brand. The two were introduced by their joint investor, Chris Burch.
The BaubleBar team created three styles of bracelets to fit Jawbone’s Up Move, a device that tracks your activity, sleep and calories. The bracelets look like watches with a square-shaped face (to hold the Jawbone wearable) that's accented with studs or crystals. Each bracelet, titled "Disco," "Salsa" and "Tango," is available in two different colorways.
"Our girl loves to stack wristwear, so we wanted this piece to fit into the way she styles herself," said BaubleBar Co-Founder Daniella Yacobovsky over the phone with Fashionista. "The bracelets are made with metals and crystals and are infused with colors that act as really beautiful neutrals. You can mix and match depending on what your needs are." Both BaubleBar and Jawbone will be offering the collaboration collection for purchase online, which ranges in price from $45 for a single bracelet (without the Jawbone Up Move device) to $85 for a bracelet with an Up Move device.
So will wearables be a regular addition to BaubleBar’s offerings? Not quite. "Wearables are definitely a part of [the BaubleBar girl’s] life. [But] we do not make wearable technology. We have an incredible design team that makes beautiful accessories. That is the core of what we do," said Yacobovsky. She believes opportunities with brands like Jawbone are simply an extension of the company's product.
The CFDA has actively encouraged designers to link up with tech brands to explore new categories — and even without their help, such collaborations have grown in popularity. Over the past 18 months, Tory Burch has launched a line of accessories for Fitbit, Opening Ceremony developed a "smart bracelet" with Intel, Swarovski and Misfit created the Swarovski Shine and Hermès designed a series of watch bands for the Apple Watch.
You can view photos of the BaubleBar x Jawbone collection in the gallery below.