Since Glamsquad hit the beauty app scene in January 2014, it's taken a relatively measured approach to expansion. The start-up, which lets users book hair and makeup appointments through its app and then sends a stylist to their chosen venue, like their home or office, is only available in three cities nationwide: New York, Miami and Los Angeles. And though it's offered standard polish manicures in New York since May, it's still working out the logistics of adding gel manicures to its services.
To push that steady expansion forward, Glamsquad has now raised $15 million in fresh venture capital funding from New Enterprise Associates, among other investors. This follows the $7-million round it closed nearly a year ago.
The plan, CEO Alexandra Wilkis Wilson said on a phone call Thursday, is to launch in new cities next year — Dallas, Washington, D.C. and Chicago are up next — and to keep building out services in its existing markets, like the bridal packages that it launched this spring. ("I get so excited about anything bridal related," says Wilkis Wilson. "I had 16 bridesmaids at my own wedding.")
E-commerce is also on the horizon for Glamsquad, which is one in a number of young companies offering up on-demand beauty services — "horizon" here meaning late 2016. Wilkis Wilson says that clients often ask their stylists for product recommendations, and stylists are glad to give them; Glamsquad is already driving sales to other retailers, and it could be getting in on the action, too. Wilkis Wilson says Glamsquad would sell brands that the professionals it employs use and love — in addition, possibly, to Glamsquad's own line of products. Developing private label products is a "medium-term" goal, she says, since the team would really want to nail it.
While Glamsquad is making moves throughout the country, it's also migrating the technology powering its beauty services in-house. Initially, the start-up worked with third-party providers to build its back-end, but that's gradually switching over to an internal team, following the hire of a head of engineering this spring.
Homepage photo: Jamie McCarthy/Getty Images