Florida-based brand Island Company has filed a legal complaint with the US District Court for the Southern District of Florida against California's Pacific Sunwear (aka PacSun) and celebrity collaborators Kendall and Kylie Jenner.
In the case's official court documents, Island Company alleges that PacSun stole the brand's motto, "Quit your job; buy a ticket; get a tan; fall in love; never return," a registered trademark since 2010 that has been placed on the brands' apparel and goods as early as April 2005. (You can see an example here.) A $19.95 tie-front cami tank top from the Jenners' 2015 collaboration with PacSun features a very similar phrase: "Run away; fall in love; never return." (The item isn't available for purchase anymore on the brand's website, but you can still see it here.)
Island Company claims that the PacSun apparel will "likely cause confusion, mistake and deception among consumers, the public and the trade as to whether Defendants' products or services are affiliated with, sponsored by, or endorsed by Plaintiff" and that the "defendants have made and will continue to make substantial profits and/or gains to which they are not entitled."
Island Company is asking that PacSun and the Jenner sisters permanently stop using the brand's trademarked logo or any similar variations that may confuse consumers, destruct all things related to the trademark (clothing, labels, promo material, etc.), and pay damages as well as the company's costs and attorneys' fees.
A Pacific Sunwear spokesperson said the company does not comment on pending legal matters. Island Company could not be immediately reached for comment.
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