Linda Evangelista Stars as a Chic Housewife in Moschino's New Fragrance Ads

So "Fresh" and so clean.
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Alyssa Vingan Klein
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So "Fresh" and so clean.
Photo: Steven Meisel for Moschino

Photo: Steven Meisel for Moschino

The grail item from Jeremy Scott's spring 2016 capsule collection for Moschino (which was released immediately after the show walked the runway in Milan) was an ocean blue iPhone case that clearly resembled a bottle of Windex — and, it turns out, the bottle of the brand's newest fragrance, called Fresh. The typically kitschy collection from the Italian house used a number of mundane items from daily life and pop culture as clothing or accessories (traffic cones, road signs, car wash brushes, feather dusters, etc.), but the full Windex look — originally modeled by Bella Hadid — had a special, eye-catching appeal, whether due to the vibrant color or the international familiarity of the household cleaner's logo. You can't beat its streak-free shine!

It turns out that the Windex motif was not limited to clothing and accessories, and has been carried over to Moschino's beauty category: On Tuesday, Scott revealed the new campaign for Fresh on his Instagram page. Styled by Carlyne Cerf de Dudzeele, shot by Steven Meisel and starring original supermodel Linda Evangelista (who also appeared in Scott's first-ever ad campaign for Moschino in the fall of 2014), the images depict a chic — though possibly slightly unhinged — housewife going to town on a glass countertop (or something) while wearing a baby blue robe with eyeliner to match. It's campy, it's retro and it's fun — so, Scott's aesthetic in a nutshell. We're not sure what the fragrance smells like, but if the campaign's theme of cleanliness is any indication, we can't wait to catch a whiff.